Frank Carbajal has been hard at work since the 2010 Inaugural Summit ended on May 15th. He’s been busy calling on potential speakers and panelists for next year’s event. Please save the date (May 14th) for the 2011 Silicon Valley Latino Leadership Summit. The intimate day-long event will take place at the Stanford University Faculty Club.
Today we are pleased to announce the distinguished group of people that have committed to speak at next spring’s event.
Opening Remarks (pre-recorded): Julián Castro, Mayor of San Antonio, Texas
Julián Castro was elected Mayor of San Antonio on May 9, 2009. A 36-year-old San Antonio native, Mayor Castro is the youngest mayor of a Top 50 American city. In 2001, at the age of 26, Castro became the youngest elected city councilman at that point in San Antonio history. Throughout his tenure in public service, Mayor Castro has championed a vision of economic growth and a top-notch quality of life for all San Antonians.
Befitting those goals, Mayor Castro has placed an unprecedented emphasis on education during his first term in office with a goal of positioning the city to attract the jobs of the future. His initiatives include a holistic approach to raising local educational attainment levels by increasing city participation in early childhood education, high school dropout prevention and comprehensive higher education counseling. Under his leadership, the city opened Café College, a one-stop counseling center offering advice on financial aid, college admissions and standardized test preparation to any student in the San Antonio area.
Mayor Castro also has brought renewed focus to revitalizing the city’s urban core by holding a series of summits in the underserved East Side of San Antonio and by approving a series of incentives to spur inner city investment. Those efforts culminated with Mayor Castro being named “2010 Downtowner of the Year” by the Downtown Alliance.
In March 2010, Mayor Castro joined executives from Google and Twitter in being named to the World Economic Forum’s list of Young Global Leaders. In 2005, Castro founded The Law Offices of Julián Castro, PLLC, a civil litigation practice. He has served on the board of Family Services Association, the Clear Channel San Antonio Advisory Board and the San Antonio National Bank Advisory Board. In addition to his community service, Mayor Castro has taught courses at The University of Texas at San Antonio, Trinity University, and St. Mary’s University.
Mayor Castro earned his undergraduate degree from Stanford University with honors and distinction in 1996 and a juris doctorate from Harvard Law School in 2000. He is married to Erica Lira Castro, an elementary school teacher, and they are the proud parents of a baby girl, Carina, born in March 2009. Mayor Castro’s brother, Joaquin, serves in the Texas House of Representatives.
Morning Keynote: Armando A. Arias, Jr., Ph.D, Founding Director of StreetSmart Think Tank™ Solution Strategies
Dr. Arias is the Founding Director of Solution Strategies’ Street Smart Think Tank™ (SSTT™) www.solutionstrategies.com. The SSTT™ specializes in searching for solutions to issues (both micro and macro) within the realm of practical knowledge (street smarts) for institutions, agencies, corporations, and communities. Dr. Arias has broad experience working with public and private institutions, non-profits, and foundations to renew and enhance their missions and organizational structure.
In recent years, Dr. Arias provided project leadership for the creation of the three-year-old Big Sur Environmental Institute in Big Sur, California. He served as President and Founding Board Member of the Inter-American College and co-coordinated the accreditation of the institution. He also served as a key strategist and member of the transformation and start-up team that created the California State University, Monterey Bay campus on the site of the former Fort Ord military institution. Dr. Arias was the Founding Associate Vice President and Founding Academic Dean at CSU Monterey Bay. And, prior to returning to California and in his capacity as the Dean of the College of Arts & Sciences help establish Texas A&M University – Kingsville as a new member of the Texas A&M University System.
Dr. Arias is the founder of BESTNET or the Binational English & Spanish Telecommunications Network, heralded by the Fund for the Improvement of Post Secondary Education, the California State Assembly and the California Postsecondary Education Commission as one of the most innovative technology-based projects ever. BESTNET was “born” at one of the most renowned psychological think tanks or the Western Behavioral Sciences Institute in La Jolla. For nearly two decades BESTNET acted as a global consortium to two dozen entities to include corporations, research institutes, agencies and universities for the purposes of conducting online interactive research, sharing resources, garnering grants for research and designing and implementing bilingual and bicultural online courses to consortium members.
Dr. Arias attended Harvard University’s Institute for Education Management and the Service Learning Institute at Stanford University. He was a Chancellor’s Fellow, Texas A & M University. He received his Ph.D. in sociology from the University of California, San Diego.
Joining us as speakers and panelists for the day will be the following individuals. They’re listed in alphabetical; their exact roles and topics will be disclosed in the coming months.
Frank D. Alvarez, President and CEO of the Hispanic Scholarship Fund
Frank D. Alvarez is President and CEO of HSF, the nation’s leading Latino organization supporting Hispanic Higher Education. A native of Los Angeles, California, Alvarez had more than 35 years of executive healthcare leadership experience, having led hospital systems in California and Arizona prior to joining HSF in November, 2007. Alvarez received an Associate of Arts degree from East Los Angeles College, a Bachelor of Arts in Business Administration from Loyola Marymount University and earned his Masters in Public Health from the University of California, Berkeley. He has been the recipient of several honors including “Person of the Year” from the Arizona Supreme Court LEARN Program, the Corporate Citizens Award presented by MALDEF, the United Way/National Concilios of America Distinguished Leadership Award, San Francisco Citizen of the Day and a Reconocimiento (Certificate of Appreciation) from the Secretary of Health from the State of Sonora, Mexico.
A long time advocate of Latino Higher Education, Alvarez currently serves on the boards of director of the Lumina Foundation for Education, Western Governors University and Hispanics in Philanthropy and formerly was a board member and chair of the Arizona State Board of Education. First in his family to go to college, Mr. Alvarez and his wife Tina are proud their four adult children have earned college degrees and look forward to assuring their grandson, Colton, and all future grandchildren continue the tradition.
Victor Arias, Jr., Senior Client Partner, Korn/Ferry International
Victor Arias, Jr. is a member of Korn/Ferry’s Real Estate Sector within the Global Financial Market, and also specializes in consumer and board services recruitment efforts. Mr. Arias boasts more than a decade of executive recruitment experience gained through working at several of the world’s most preeminent search firms. His clients, which range from medium-sized to major global firms, benefit greatly from his deep knowledge of Latin America and expertise in the area of diversity. He has also been active in the formation of the Hispanic Market Center of Excellence within Korn/Ferry, with an initial focus on Latinos in the corporate board room.
Prior to his executive search career, Mr. Arias spent 15 years in the corporate and commercial real estate business, working at Jones Lang LaSalle in Chicago and as executive vice president of marketing for the Las Colinas development in Dallas.
Mr. Arias currently serves on the board of directors of AFC Enterprises (NASDAQ:AFCE) and the board of advisors for the University of Notre Dame Institute of Latino Studies. He is a trustee emeritus on the Stanford University board of trustees. He’s also a member of the Stanford Graduate School of Business Advisory Council and serves on the University of Texas, El Paso (UTEP) Development Committee. Additionally, Mr. Arias is a past White House Fellows Commissioner and past national president and co-founder of the National Society of Hispanic MBA’s. Mr. Arias earned his master’s of business administration degree from Stanford University. He was recently honored as the 2009 Distinguished Alumnus at UTEP where he completed his bachelor’s degree in business administration.
Frank Carbajal, Author, Building the Latino Future: Success Stories for the Next Generation, Founder and President of EsTiempo LLC, and Founder of the Silicon Valley Leadership Summit
Frank Carbajal is Founder and President of EsTiempo and coauthor of Building the Latino Future: Success Stories for the Next Generation. An inspiring collection of success stories from the country’s most prominent Latinos, Building the Latino Future offers insight and advice for Latinos in any industry who want to succeed spectacularly.
As a part of the Ken Blanchard network of keynote speakers and a member of the Silicon Valley Coaching Federation, Frank Carbajal provides small business owners, CEOs, executives, managers and directors, with the framework and tools necessary to achieve their personal best.
Frank holds an MA, with an emphasis in Human Resources Management. Currently, Frank is a member of the National Society of Hispanic MBAs (NSHMBA), and sits on the Advocacy Board for the Silicon Valley Education Foundation.
Closing Remarks, Sid Espinosa, Mayor of Palo Alto, California
Sid Espinosa is the mayor of Palo Alto, CA, where he has been a leader in establishing public-private partnerships and fostering economic development. He is also the Director of Corporate Citizenship at Microsoft, where he is building philanthropic, public policy and community programs in the Silicon Valley. Sid has had a unique career with extensive experience in business, government and non-profits. He served in the Clinton White House, the U.S. Justice Department as an advisor to Attorney General Janet Reno, in a U.S. Ambassador’s office, and for nearly a decade at Hewlett-Packard, where as the Director of Global Philanthropy, he launched strategic programs that invested hundreds of millions of dollars in non-profits, schools and universities around the world. Sid serves on numerous nonprofit, business, and industry association boards, and holds degrees from Wesleyan University (where he is on the board of trustees) and Harvard University
Shuly Galili, Executive Director, California Israel Chamber of Commerce (CICC).
Shuly Galili is the Executive Director of the California Israel Chamber of Commerce (CICC). Her primary focus in this capacity is working with Israeli technology companies on launching their market access efforts in the US, creating business development and investment outreach programs and working with the US Venture Capital community on funding opportunities in Israel. Shuly joined the CICC at its inception in 2000 and worked to build the presence, brand and strength of the Chamber’s network spanning over 9,000 companies, investors and executives from both Israel and California.
Over the years Shuly fostered strategic relationships for the CICC and its members with industry giants such as Oracle, Intel, Motorola, Cisco, HP, Google, Microsoft and many more. Under Shuly’s leadership CICC had significant impact on its members’ success in securing millions in venture capital, establishing US/Israel offices and R&D Centers and branding Israel’s emerging tech industry in Silicon Valley. The CICC was recently awarded the “Israel in Our Lives Award” and “Innovate Europe 2007 Award” as “Economic Development Organization of the Year” by DEMO producers.
Prior to founding the CICC, Shuly worked at various international NGOs focusing on economic development programs and educational initiatives. She held marketing and program development roles at the Gorbachev Foundation USA/State of the World Forum and The New Israel Fund. Shuly studied for her B.A. of International Relations at SFSU and French Studies at Grenoble University in France. Born and raised in Israel, she served in the Israel Defense Forces (IDF) as an Artilery Instructor. Shuly is invited to speak often on issues related to global entrepreneurship, crossborder partnerships and investments, Silicon Valley-Israel Innovation Clusters etc. She serves on the Advisory Board of C100 – A Canadian Entrepreneurs Network.
Sergio Garcia, Partner, Reed Smith LLP
Sergio Garcia is a talented and creative lawyer with a record of achievement spanning over two decades. He has practiced law as a partner at international law firms and as General Counsel and International Counsel at two public companies. Sergio has been recognized as a “Super Lawyer” in Northern California, for several years, and is a leader in the legal and business community in the Bay Area. He is co-founder of the Latino Partner Group, and has served on the board of directors of many organizations, including MALDEF, the national civil rights organization for Latinos, Centro Legal de la Raza, an Oakland, CA based legal services organization serving the low income community in the East Bay, and the Bar Association of San Francisco.
Sergio currently is a partner in the San Francisco and the Silicon Valley office of Reed Smith LLP, a global law firm that is ranked among the top ten law firms in the world for quality of legal work and personal attention to its clients. He serves as Reed Smith’s Chair of Technology Transactions, leading a team of dozens of attorneys who practice in key technology markets. Sergio’s practice focuses on intellectual property and technology. In over 23 years as a business attorney, Sergio has counseled companies in a wide range of complex, cutting-edge technology industries, including clean technology and biotechnology. He often serves as outside general counsel to early stage companies, guiding entrepreneurs through their initial strategic transactions, technology licensing agreements and investor financings. Throughout his career, Sergio has played a prominent role in mentoring attorneys of color throughout the Bay Area, and in promoting diversity within the legal profession. Early in his career, Sergio served on the Bar Association of San Francisco committee that advocated the first comprehensive diversity program for the legal profession. He also served on the first steering committee of the California Minority Counsel program, a statewide initiative that has successfully created legal business opportunities for minority owned law firms and lawyers of color in majority owned law firms throughout it 20-plus years of existence. Sergio also has served as Regional Vice President of the Hispanic National Bar Association, and as Chair of the Business Law Committee of the HNBA.
Sergio has taught law as a Fulbright Professor, and has written and presented on comparative constitutional law, antitrust law, intellectual property, and cutting edge technology issues. Sergio received his B.A. with distinction from Stanford University, and his J.D. from U.C. Berkeley’s Boalt School of Law.
Kai Huang, Co-founder, President and CEO of RedOctane (Guitar Hero)
Kai Huang is a co-founder of video game publisher RedOctane and was President and CEO from 1999 to 2009. Publishers of the popular Guitar Hero franchise, RedOctane was acquired by Activision in June 2006.
Prior to RedOctane, Mr. Huang was co-founder and CEO of Adux Software, a software company developing solutions for the server appliance market. Adux Software was sold in 1999. From July 1994 to August 1998, Mr. Huang was a consultant with Accenture where he worked with Fortune 500 clients in the area of supply chain management. Mr. Huang holds a BA in computer science from the University of California at Berkeley.
Michael Lopez, President, Hispanic-Net; President, Solid Ground US
Michael Lopez is an established entrepreneur in the field of media, communications and technology. His experience spans the fields of finance, technology and media focusing on sales/marketing, distribution and corporate development.
Mr. Lopez is currently President of Solid Ground US, a business consulting and media relations firm based in Silicon Valley. Clients include the Wikimedia Foundation (operators of Wikipedia) Ricoh Innovation labs, modu, Trustware, Onset Technology and other tech companies. Prior to Solid Ground, US Mr. Lopez had been engaged by international mobile technology companies for business development, corporate development and IPO execution. He entered this field as the Director, Mobile Content at SanDisk overseeing the development of content applications on memory devices.
Before that, he founded and managed Aviva International, the leading international distributor of music programming including The Eagles, Santana, Christina Aguilera and other top-selling talent. Markets covered included traditional media (television and DVD) and digital distribution (Internet and mobile). Prior to Aviva, Mr. Lopez founded and operated his own consulting firm, International Consulting & Business Management for over nine years. The firm was a full-service consulting organization specializing in content and asset acquisition, business development and general business consulting, among other services needed in the entertainment, broadcast/communications and technology industries.
Mr. Lopez held the position of Vice President managing the division at Columbia Tri-Star Pictures (now know as Sony Pictures), responsible for Cable, International Television and Home Video. Prior to Columbia Tri-Star, he served as General Manager of Vestron Video International (best known as the company that produced the feature film Dirty Dancing). He started in the media field with CBS, Inc. in New York City, where he was International Product Manager with CBS Records (now known as Sony Music). He was promoted to the CBS Broadcast Division where he managed the CBS television affiliates in the Southeast U.S. He also served as a Senior Marketing Analyst at Ampex Corporation creating international licensing opportunities and partnerships. He began his career with Bank of America as a banker to start-up and emerging technology companies, and then as an Investment Officer with the company.
Mr. Lopez received his B.A. and M.B.A. from Stanford University and is a native of the San Francisco Bay Area.
Martin Mares, Founder and CEO, The Ivy League Project
Martin Mares has been in education for the past 25 years serving as a teacher in elementary, junior high school, high school, and college. He has also served as a school administrator for over 17 years in the Parlier Unified School District and Delano Union High School District. He has been a recipient of the Parlier Unified School District Administrator of the Year, nominated as one of the top fifteen Hispanic College Fund Educators of the year, a Dan Forth Scholar, a Channel 30 Person of the Week, Latino Image Education Award Winner. He has been recognized by Assemblyman Juan Arambula as the Educator of the Year in District 31. He has been honored with countless other awards.
Martin has devoted his last 19 years to empower students of farm-working backgrounds by initiating the Ivy League Leadership Project in the Central California region and teaching them how to be accepted to the most prominent schools of the nation. The project identifies gifted and talented students in CA, AZ, TX, and NM. The students participate in year long leadership meetings that focus on student empowerment and Networking skills. The students visit East Coast universities for eight days every year. A total of 127 students have been accepted or graduated from Harvard, Yale, MIT, University of Pennsylvania, Cornell and other selective universities. The other 600 students have been accepted to private and public universities in California. He has committed himself to writing articles, speaking to students and adults across the country, and training student leaders in various communities to create a college going culture. He is married to Sulema Mares and they have three children. He and family reside in Parlier, California.
Frances Morales, Associate Dean and Director, El Centro Chicano at Stanford University
Frances Morales directs El Centro, one of six community centers in the Vice Provost for Student Affairs Division. The center provides academic support, cultural programming, professional development and leadership opportunities to Chicano and Latino students. Frances has also conducted research on effective teacher methodologies, has served as a bilingual preschool director, has coordinated a college tutoring program and has served as a university academic adviser. Frances is originally from South Texas. She received her BA from California State University, Fresno, an MA from the University of New Mexico, and her Ph.D. from Stanford University’s School of Education.
Rick Najera, Actor, Writer, Director, Producer
Rick Najera is an award-winning actor-writer-director-producer with credits in film, television, theater and Broadway. He is undeniably one of the most sought after comedic talents in the industry. Honored twice by Hispanic Business Magazine as ‘100 Most Influential Latinos in America’, Najera is also one of the most powerful voices in the Latino world today. With an extensive range of talent, Najera has enjoyed working in many forms of entertainment, whether writing for television or film to acting and theatrical stage and performance. Most recently, Najera penned the holiday feature film Nothing like the Holidays starring Debra Messing, Alfred Molina, John Leguizamo and Freddy Rodriguez. His writing/acting credits also include the critically acclaimed award-winning stage works, LATINOLOGUES™ (Broadway), interactive musical comedy Sweet 15 Quinceañera and Diary of a Dad Man, a new one-man show. He has also written for groundbreaking television comedies such as MAD TV and In Living Color.
As one of the only three Latinos in history to write and star in his own show on Broadway, Najera made his Broadway debut in 2005 with his self-written and created, award-winning sketch comedy show, LATINOLOGUES™. The show triumphed on Broadway at the historic Helen Hayes Theatre on W. 44th Street for a four-month run (137 performances with an extension), a historical achievement for a Latino-oriented show. While on Broadway, Najera joined Broadway’s brightest, most influential and well-loved personalities when his caricature was placed on Sardi’s exclusive Wall of Fame in midtown Manhattan.
On the corporate entertainment side, Najera has been able to bring his savvy business sense to entertainment, creating vibrant, culturally aware and popular programming to television and internet. Currently he is SVP of Production and Development for MovidoTV, an internet-based Latin entertainment company providing English language content and webisodes geared toward Latinos 18-34. Previously, Najera was SVP Content Strategist for social network, Mio.tv and developed, wrote and produced 23 webisodes based on Europe’s hit show, Camera Café with David Salzman (MAD TV). While at LATV Networks, a national bilingual television network, Najera rose from Director of Programming to Vice President of Development, and was responsible for creating new original content.
As a professional Writers Guild of America (WGA) scribe, Najera has been nominated for two WGA awards for Best Writing for a Comedy/Variety Television Series for his writing on Fox’s MAD TV. Najera has written four pilots for the major industry networks and numerous animated pilots and series for Disney, Televisa, CBS, LATV, Mio.TV, KartoonTV.com and Nuyorican Productions.
Rick’s most recent awards and recognition include:
• ALMA Award winner, Best Writer, Special Achievement, Nothing Like The Holidays, (2009)
• Imagen Award nomination, Best Live Theatrical Performance, DADDY DIARIES (2009)
Rick Najera has been recognized and featured in various publications including Hollywood Reporter, Variety, Hispanic Magazine, San Diego Magazine, Hispanic Business, Latino Future Magazine andCreative Screenwriter and others. He has appeared on various television shows such as A&E’s Breakfast with the Arts, PBS’s Life and Times, NBC’s Hispanics Today, Univision’s Aqui y Ahora, Despierta America, Escandalo TV, Primer Impacto and El Gordo y La Flaca among others.
Frank R. Ramirez, CEO and co-founder of Ice Energy, Inc
Frank R. Ramirez is CEO and co-founder of Ice Energy Inc., a Windsor,Coloradobased developer of intelligent distributed thermal energy storage systems. These systems enable utilities to better manage and control their peak load demand through a smart gird platform that dampens system volatility, controls costs, and provides the means for integrating intermittent and variable renewable energy resources. Mr. Ramirez is a serial entrepreneur with demonstrated skills in commercializing complexity premiums in changing markets, building execution teams, and raising capital. He formerly co-founded and led a Calpine Energy funded start-up that developed innovative inside-the-fence energy solutions for mission critical facilities, and he founded and directed Structured Capital Management, a northern California boutique investment bank specializing in complex asset securitizations. Mr. Ramirez is a former Principal of Alex Brown and Sons, and a Managing Director of Bear, Stearns, andCo. He began his career as a staff attorney for the U.S. Securities and Exchange Commission inWashington,D.C.Mr. Ramirez currently serves as President of the Longs Peak Scout Council, a member of the National Hispanic Initiatives Committee, a member of Western Region Advisory Board, and a member of the National Executive Council of the Boy Scouts of America. He serves as a member of the Stanford University Associates Board of Governors, and has previously served as a board member of The Children’s Hospital of Colorado, a trustee of the Stanford University Graduate School of Business Trust, a member of the Executive Committee of the Pacific Skyline Council of the Boy Scouts of America, a member of the Advisory Board of the Stanford Center for Chicano Research, and a board member of the Colorado Outward Bound School.
A native of Pueblo,Colorado, Mr. Ramirez received a Bachelor of Arts degree in economics fromStanfordUniversity; a Juris Doctor degree from Boalt Hall School of Law, UC, Berkeley; and an MBA from the Graduate School of Business ofStanfordUniversity. He is an Eagle Scout and a Report to the Nation Scout.
A social entrepreneur and mentor capitalist, Margarita Quihuis’s career has focused on innovation, technology incubation, access to capital and entrepreneurship. Her accomplishments include directorship of Astia (formerly known as the Women’s Technology Cluster) where her portfolio companies raised $67 million in venture funding, venture capitalist, Reuters Fellow at Stanford, and Director of RI Labs for Ricoh Innovations. She is a member of the Stanford Persuasive Technology Lab and the Director of the Stanford Peace Innovation Lab which creates insight into how technology can be designed to inspire people and create a better society.
She was most recently Director of RI Labs for Ricoh Innovations, Inc. where she oversaw research efforts centered around discovering market opportunities from generational behavior (Millenials), cloud and mobile computing, emerging social technologies, crowdsourcing and open innovation.
Her past efforts include access to development capital through the productive use of remittances in Mexico and developing and advising mobile banking companies that serve the needs of transnational workers and their families. In 2004, Women’s eNews named her as one of their ’21 Leaders for the 21st Century’ and was one of WITI’s Women to Watch in 2003. In 2007 she was named ‘One of The 100 Most Influential Latinos in Silicon Valley.’ In 2010 she received the Latino Leaders Magazine Maestro Award for Latina Leadership.
Ms Quihuis has served as a consultant to the US State Department on entrepreneurship. She has been widely quoted in the Asian Venture Capital Report, NewsHour with Jim Lehrer, US News & World Report, Forbes ASAP, CNN and CBS MarketWatch.
Robert Rodriguez, Ph.D., Assistant Dean of the Graduate School of Management at Kaplan University and author of Latino Talent: Effective Strategies to Recruit, Retain and Develop Hispanic Professionals
Robert Rodriguez, Ph.D. , is considered one of the leading experts on corporate Latino diversity initiatives. He has worked with over 70 corporations on various aspects of Latino diversity including Latino recruiting effectiveness, Latino employee resource group strategy, Latino retention programs and Latino leadership development strategies. His book, “Latino Talent” is used by dozens of corporations as a framework to more effectively connect with the upwardly mobile Latino professional community. He serves on several Latino non-profit boards and has won numerous Latino leadership awards. In October 2010, Hispanic Business Magazine named Dr. Rodriguez as one of the Top 100 Latinos in America based on his thought leadership within the Latino employee experience in corporate America.
Graciela Tiscareño-Sato, Author of Latinnovating: Green American Jobs and the Latinos Creating Them
Tiscareño-Sato was honored by LATINA Style Magazine as the San Francisco Bay Area “Entrepreneur of the Year” in 2010 for her “lifetime achievements and visibility as a role model for our young women.” Graciela earned her B.A. from the University of California at Berkeley. Captain Tiscareño-Sato completed her master’s degree in International Management at Whitworth College in Spokane, Washington while serving as an officer and instructor navigator on active duty with the United States Air Force. Graciela lives in the East Bay with her husband, two daughters and one son.
Isabel Valdes, In-Culture Marketing Expert, Business Development Consultant, and Author, Principal, Isabel Valdes Consulting
M. Isabel Valdés is an In-Culture marketing expert, business development consultant, published author, public speaker and trainer. She is the principal of Isabel Valdés Consulting (IVC). IVC is a boutique consulting firm that provides strategic business development services to companies seeking to tap, expand and successfully penetrate “cultural markets.”
Cultural markets, which are sometimes referred to as ethnic or multicultural markets, are large and distinct consumer market segments within the United States that– as any consumer market segment–have likes, needs and wants. The key difference is that people in cultural markets have experienced life and lifecycles in a different cultural context than the average consumer in the “mainstream” culture. As such, cultural markets do not respond to the same messages, language and imagery as mainstream markets do.
To engage African-Americans, Latinos, Asians, Eastern Europeans and other growing consumer segments in the United States requires culturally relevant marketing strategies. To help organizations succeed with this complex challenge, IVC has developed a proven five-step approach called Transforming HeartShares into MarketShares©.
The American marketplace and the global market scene have experienced exponential growth and changes during the past decades. Isabel Valdés Consulting, IVC, has maintained its leading edge by helping clients in the United States and abroad achieve measurable results, by tracking market and demographic trends; and by reformulating and updating its proprietary marketing frameworks, In-Culture Marketing© and Transforming HeartShares into MarketShares©.